Arnold Book Hodder Media Publication

On a daily basis--through the discipline of media relations-- no one affects the image of an organization more than the public relations staff. Media Relations in Sport provides a wonderful understanding of the functions and workings of the sports media world. For those students who are planning careers in sports management or athletic administration this guide is a must-read. -- from the Foreword by Bob DiBiasio, VP Cleveland Indians Public Relations Media Relations in Sport provides a framework for understanding the connection between the informational and commercial sides of sports information management. For students in sport management, as well as students in journalism public relations or communications. Each chapter contains a glossary of terms, discussion questions, suggested exercises, role playing activities, and extensive notes. Author/Editor: William Nichols, Patrick Moynahan, Allan Hall, Janis Taylor Copyright: 2001 Binding: Paperback Pages: 350 Chapter 1 - Mass Communication: The Process of Sport Information Chapter 2 - The Print Media: The Original Model of Sport Information Chapter 3 - The Broadcast Media: The Most Powerful Sports Information Providers Chapter 4 - Sports Information Specialists: Sport Organization Managers of Information and Entertainment Chapter 5 - News Releases: The Sports Journalist's Lifeline Chapter 6 - Managed News Events: News Conferences and Media Days Chapter 7 - Media Brochures: Mirror Images of Sports Programs Chapter 8 - Interviews: From Personal to Pack Journalism Chapter 9 - Game Management: Press-Box and Press-Table Operations Chapter 10 - Special Events: From Awards Banquets to National Tournaments Chapter 11 - The Publicity Campaign: The Making of an All-American Chapter 12 - Public Relations Dilemmas: Under the Media Microscope Chapter 13 - Law and Ethics: Playing by the Rules Chapter 14 - The Future: The Impact of Media and Technology William E. Nichols has taught Media Relations in Sport Administration and related journalism courses at Baldwin-Wallace College, John Carroll University, Hiram College, and Notre Dame College Of Ohio, since 1988. As a freelance writer, Nichols has written for The Sporting News , Football Digest , Basketball Digest , Golf World , Street & Smith College Basketball Annual , and Street & Smith Pro Basketball Annual . He has received recognition as The Sportswriter of the Year (Cleveland Press Club, 1981), runner-up author of Sports Story of the Year (Akron Press Club,

Dr. Ruben Acosta has built the International Volleyball Federation from a $100,000 operation to a $200,000,000 organization through his great understanding of sport marketing and management. In his book, Managing Sport Organizations , Dr. Acosta conveys his marketing and management insights and expertise. As a result, you will be able to build a successful sport program on the local, national, or international level. Dr. Acosta offers straightforward advice to improve communication objectives, public relations goals, and promotion efforts-areas that many organizations fail to execute properly. The author goes into detail to show you how to market and promote a sport or event to the media and to train personnel and recruit members to aid in promotion. He also gives specific promotional strategies, such as having athletes promote the sport in their own community or country. In addition, Dr. Acosta provides you with the skills needed to set and meet short-and long-term goals for your sport organization. The book is designed so that you will be able to build a sport organization from the ground up or improve on an existing organization. Chapter 1 gives a historical overview and uses specific examples to explain current trends in sport organizations. Chapter 2 describes the best strategies for establishing a new sport organization. Chapter 3 offers tips on communicating with important people within the organization as well as the media. Chapter 4 details how to project the right image to the press and the public. Chapter 5 teaches how to establish a leadership style and manage and motivate staff. Chapter 6 offers tips on setting goals and putting plans in place to achieve them. Chapter 7 explains the budgeting process and the best strategies for planning an organization's future. By utilizing the author's 30-plus years in sport leadership, Managing Sport Organizations provides you with the tools needed to develop contemporary sport management skills and sell your organization to sponsors, the press, and the public. With this unparalleled reference, you can successfully shape your sport program.

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